Susan Willig

Susan is a visionary marketing executive with a proven career in global brand, marketing strategy and therapy / market development for market leaders such as Edwards Lifesciences, Thomson Reuters, LexisNexis, and Gateway computer. Susan has uniquely established herself as a pioneer and leader in harnessing the power of digital innovation in the medical device industry to positively impact patient care and engage clinicians. Her exceptional blend of experience reaching B2C, B2B/HCP and B2C2B/HCP audiences has enabled her to create new and impactful programs and build cross-functional teams, globally, to deepen customer engagement and accelerate growth.

Susan is passionate and committed to achieving health access equity and forged partnerships to create unique educational outreach programs in underserved communities. She continuously pursues learning, earning an organizational behavior certificate from Chicago School of Psychology to complement here MBA from Xavier University and BS, Business Marketing from Wright State University.
Susan’s entire career has led to the launch of TrueNorth, a marketing and brand strategy firm helping startups, early stage, and growth-minded companies know where to focus their time, money and resources for maximum impact. She often is engaged as a Fractional Chief Marketing Officer for the companies she serves.

Susan lives in Laguna Beach, California where she hikes with her dog, Cita. Simple joy for Susan is filling her home with the energy of friends and family, including her 5 siblings and 13 nieces and nephews. Susan satiates her curiosity through travel and art. A highlight of her career and life was living and working in Switzerland for Edwards Lifesciences.

“I am passionate and convicted about building professional and personal brands. I know the power of brand and have deep experience and expertise building them. The most impactful and beautiful alignment is when a company brings their true self to market and clearly communicates this in a resonant manner.”